YeYo was born from the shared passions of two families deeply rooted in their love for the outdoors, dedication to family, and the simple joy of seeing their kids have a great time.  Recognizing the essence of adventure is not just a family affair but also an opportunity for friends to come together and chill in the great outdoors.  They observed that modern ski and apparel brands weren’t seamlessly blending comfort, style, and the spirit of good times.  Shaped by their experiences growing up in middle America during the 80’s and 90’s, the founders envisioned YeYo as a brand that marries the fun stylings of that era with contemporary fabrics, designs, and a slightly irreverent nod to that party era.  YeYo is more than a brand, it’s a celebration of camaraderie, and a commitment to making every adventure a great time.